Friday, 20 July 2012

Musings on AKB48 promos

Corporate Japan. 2012. aka. The Land of the Cash Cow.
This is more a light take on the AKB48 group's promotional activities with its business partners than a real analysis. At this rate, one could seriously live their daily lives using only AKB48 group-endorsed products and services... 

Consumer goods and retail
Grocery Shopping: Seven & i Holdings (7/11) (particularly around Xmas time)
Foodstuff retail - staples: Nissin Cup Noodles; Ajinomoto Cook Do flavoring paste; rice
Foodstuff retail - confectionery: UHA Puccho; Meiji Chocolate; Ezaki Glico Ice no Mi
Foodstuff franchise: Hotto Motto; Honke Kamadoya
Drinks: Asahi Beverages WONDA Coffee; Kagome Yasai Ichinichi Kore Ippun vegetable juice; Tokiwa Pharmaceutical Min Min Daha caffeinated energy shots drink

Fashion - casual: g.u.; Seven & i Holdings Ito-Yokado 
Fashion - formal: Haruyama
Fashion - sports: Kaepa USA
Fashion - lingerie: Peach John
Footwear: G-Foot ASBee; ABC-Mart
Luggage: ACE Proteca

Beauty - retail: Dior lipsticks; Schick Hydro Silk; Shiseido Tsubaki shampoo; Hoyu rexy hair styling products
Beauty - services: TBC Aesthetic
Health: SS Pharmaceuticals Hythiol-B anti-acne Vitamin B2/B6 tablets


Utilities & Telecommunications
Broadband internet: AKB Official Net provided by NTT Flets FTTH
Mobile telephony: NTT docomo
Mobile broadband: E-mobile
Pay TV service: NTT Hikari TV

Technology & IT
Mobile phone: Samsung Galaxy Nexus and Galaxy S II LTE; HTC J (One S WiMAX)
Online services: Google
Computing: HP laptops (various); NEC LaVie L
Audio: Monster Beats Solo headphones (via HP - ref. above)
Antivirus suite: Kaspersky AV
Gaming hardware: Microsoft Xbox 360 Kinect

Property & Transportation
Real estate: Apamanshop
Removalist services: Arisanmark 
Automotive: Toyota (Jidousha-bu sponsor)
Cycling - regulatory: BAA Japan

Finance
Consumer finance advisory and regulation: Japan Credit Association (link)
Consumer banking (Fukuoka only): Nishi Nippon City Bank
Investments: Japanese Government bonds

Recreational
Indoors recreational: ROUND 1 Sports Entertainment centres
Karaoke: JOYSOUND
Gambling: KYORAKU Pachinko; JRA horse racing
Travel agency: H.I.S. 
Charity services: Japan Red Cross

Educational
Tutoring and Distance Education: Try Gakuin

I've probably missed out on a few minor ones, but this is as comprehensive as it gets. Long live the new economy, fueled by AKB48 fan spending on consumer products and services!

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